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Global Marketing Management Co-op Program

Marketing Management

It is expected a total of 80,045 positions will become available between 2001 and 2011. A little over half of these openings will result from the need to replace workers who retire. The remainder will come from growth in the number of new positions. Employment growth projections vary considerably between occupations. These variations will depend mainly on the prospects for economic growth in each industrial sector, but will also depend on each industry’s business structure and on the impact technology has on middle management functions in large organizations.

Managers are found throughout all industries and government. There is a great variation not only in the work settings but also in the working conditions among these managerial groups. Managers plan, organize, direct and control the activities of the branch or department for which they are responsible or the business they operate. They also develop and implement policies and systems for their branch or department.

This program includes FITTskills program which focuses on the practical aspects of international business, including logistics, nation-by-nation marketing opportunities, trade finance, market entry strategies and international management techniques. All FITTskills courses meet the standards of international business and trade training as prescribed by the International Association of Trade Training Organizations (IATTO). Successful completion of all eight FITTskills courses provides the student with a FITT Diploma, accredited by IATTO and satisfies the educational requirement for the CITP (Certified International Trade Professional) designation.

The combination of the basic management skills from ABME with the international skills of FITT and a 32 week coop experience will open many global doors for the student.

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Entrance Requirements: Grade 12/GED or mature student status. Applicants must successfully complete the admissions interview and entrance assessments.


Diploma Requirements: 60% average upon successful completion of all courses, including courses given a complete.


Total Program Hours: 1940 Hours.
Full-time Program Length: 97 Weeks (22.6 Months).
Co-op Work Term: 640 Hours (32 Weeks) – Work Placement Overview.


Career Opportunities: Marketing/Advertising/Sales Co-Op (paid practicum); Freight Forwarders Assistant; International Marketing Consultant; Entrepreneur; Import/Export Broker Assistant; Logistics Manager


Credits may be applicable to Sprott-Shaw Degree Program.


Program may not be available at all campuses. Program content is subject to change.


Courses

AC111 – 40 hours
Computerized Accounting Principles

  • Theory and practice of double-entry bookkeeping (manual)
  • Intro to QuickBooks Pro

AC210 – 40 hours
Small Business Reporting

  • Bookkeeping tasks using QuickBooks Pro
  • Inventory, GL, AP, AR, Year End, business reports, statements

AC211 – 40 hours
Business Accounting

  • Simply computer application of journals & ledgers)
  • Prerequisite: AC111 Computerized Accounting Principles

AC212 – 40 hours
Payroll and Inventory Control

  • Payroll, inventory (manually & in Simply)
  • Bank reconciliation

AD001 – 10 hours
Foundations of Technologies (Comp/Inc)

  • Computer basics/file management
  • Internet/email/keyboarding

AD111 – 40 hours
Word Processing Applications

  • MS Word editing, layout, templates, styles and sections, mail merge, tables, charts, desktop publishing

AD121 – 40 hours
Spreadsheet Applications

  • MS Excel worksheets (formulas/functions)
  • Organize & analyze worksheet data

AD131 – 40 hours
Database Applications (Comp/Inc)

  • Enter & maintain MS Access database
  • Reports, design queries, macros

BU550 – 40 hours
Global Entrepreneurship

  • Fundamentals of international trade
  • Import/export negotiating process

BU552 – 40 hours
International Trade Research

  • Planning the research process
  • Data collection, analyzing the data

BU554 – 40 hours
International Market Entry and Distribution

  • Defining strategic needs
  • Agents and distributors
  • Partnering agreements in international trade

BU556 – 80 hours
International Trade Logistics

  • Logistics management and the export process
  • Shipping, freight forwarders and insurance

BU558 – 40 hours
International Trade Management

  • Operating and managing the export process
  • International innovation, assets and risks

BU560 – 40 hours
International Marketing

  • The principles of international marketing
  • Cultural, political, and legal implications

BU562 – 40 hours
International Trade Finance

  • Trade finance risk analysis and management
  • Forms of financing, insurance and cash flow planning

BU564 – 80 hours
Legal Aspects of International Trade

  • Introduction to business law
  • Competition and anti-trust law
  • Agents and distributors

BU566 – 40 hours
Fundamentals of Business Communications

  • Preparing and formatting professional reports
  • Using spreadsheets for decision making
  • Effective internet research techniques

COOP32 – 640 hours
Co-Op Work Term (32 weeks) (Comp/Inc)

  • Mandatory schedule of alternating class sessions and work terms.
  • Adherence to the program scheduling format is mandatory and is designed to provide the prospective candidate with valuable exposure to language usage in a work setting.
  • The alternating classroom sessions allow the student to maximize the lessons taught within the curriculum.

GE001 – 10 hours
Foundations for Success (Comp/Inc)

  • Goal setting, note taking, problem solving, team work
  • Overview of policies & procedures

GE111 – 40 hours
Critical Skills in Communication

  • Research, prepare, deliver presentations

GE112 – 40 hours
Business Writing

  • English grammar review
  • Memos, email, letters
  • Critical thinking

GE001 – 40 hours
Foundations for Success (Comp/Inc)

  • Goal setting, note taking, problem solving, team work
  • Overview of policies & procedures

GE121 – 40 hours
Career Planning and Management (Comp/Inc)

  • Interview techniques
  • Create an employment package

GE122 – 40 hours
Dynamics of Customer Service

  • Effective customer service & support
  • Problem solving-theory & applications

GE131 – 40 hours
Powerful Presentations

  • Effective presentation using MS PowerPoint

HR111 – 40 hours
Operational Human Resources

  • Analysis of job descriptions
  • Recruitment, orientation, training
  • Current HR trends and issues

HR112 – 40 hours
Employer and Employee Relations

  • Occupational health and safety
  • Labour relations

MG111 – 40 hours
Administrative Management Principles

  • Strategic workplace management
  • Ethics, planning, job design, organization structure

MG112 – 40 hours
Management Leadership

  • Effective problem solving and decision making
  • Managerial roles and skills

MG121 – 40 hours
Negotiation and Conflict Management

  • Defining negotiation
  • Conflict diagnosis-systems approach

MG112 – 40 hours
Management Leadership

  • Effective problem solving and decision making
  • Managerial roles and skills

MK111 – 40 hours
Contemporary Marketing

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion, group dynamics

MK112 – 40 hours
Marketing Research and Planning

  • Marketing strategies / plans
  • Case studies

MK121 – 40 hours
Sales Strategies

  • Sales presentations
  • Client relationships
  • Professionalism

MK131 – 40 hours
E-Commerce Analysis

  • Business model design
  • E-commerce websites

MK132 – 40 hours
Internet Business strategies

  • Create, maintain Web presence