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Marketing and Sales Essentials Program

Sales representatives sell goods and services to retail, wholesale, commercial, industrial and professional clients. They are employed by establishments that produce or provide goods and services, such as petroleum companies, producers of food, beverage or tobacco products, clothing manufacturers, motor vehicle and parts manufacturers, hotels, business services firms and transportation companies. Sales representatives for wholesale trade who are supervisors are also included in this unit group.

Sales representatives promote sales to existing clients, identify and solicit potential clients and provide clients with a presentation on the benefits and uses of goods or services. They estimate or quote prices, credit terms, warranties and delivery dates, and they prepare or oversee preparation of sales contracts. They also consult with clients after sale to resolve problems and provide ongoing support, and they review and adapt to information regarding product innovations, competitors and market conditions. They may supervise the activities of other sales representatives

There is keen competition for work in this group. Those who have strong communication and marketing skills and are adept with computers will have a better chance of obtaining work. Those who neglect to develop skills in these areas may not be adequately prepared to compete for jobs. With additional training or experience, progression to sales management positions is possible.

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Entrance Requirements: Grade 12/GED or mature student status. Applicants must successfully complete the admissions interview and entrance assessments.

Total Program Hours: 500 Hours.
Full-time Program Length: 25 Weeks (5.8 Months).
Practicum options available in some campuses – Work Placement Overview.

Career Opportunities: Marketing Coordinator; Sales Associate; Promotions Assistant; Public Relations Liaison; Convention Marketing

Credits may be applicable to Sprott-Shaw Degree Program.

Program may not be available at all campuses. Program content is subject to change.

Courses

AD001 – 10 hours
Foundations of Technologies

  • Computer basics/file management
  • Internet/email/keyboarding

AD111 – 40 hours
Word Processing Applications

  • MS Word editing, layout, templates, styles and sections, mail merge, tables, charts, desktop publishing

AD121 – 40 hours
Spreadsheet Applications

  • MS Excel worksheets (formulas/functions)
  • Organize & analyze worksheet data

AD131 – 40 hours
Database Applications

  • Enter & maintain MS Access database
  • Reports, design queries, macros

 GE001 – 10 hours
Foundations for Success

  • Goal setting, note taking, problem solving, team work
  • Overview of policies & procedures

GE111 – 40 hours
Critical Skills in Communication

  • Research, prepare, deliver presentations

GE112 – 40 hours
College Writing

  • English grammar review
  • Memos, email, letters
  • Critical thinking

GE121 – 40 hours
Career Planning and Management

  • Interview techniques
  • Create an employment package

GE122 – 40 hours
Dynamics of Customer Service

  • Effective customer service & support
  • Problem solving – theory & applications

 GE131 – 40 hours
Powerful Presentations

  • Effective presentation using MS PowerPoint

MG121 – 40 hours
Negotiation and Conflict Management Strategies

  • Defining negotiation
  • Conflict diagnosis-systems approach

MK111 – 40 hours
Contemporary Marketing

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion
  • Group dynamics

MK112 – 40 hours
Marketing Research and Planning

  • Marketing strategies / plans
  • Case studies

MK121 – 40 hours
Sales Strategies

  • Sales presentations
  • Client relationships
  • Professionalism